The main purpose of this course is to comprehensively examine the concept of innovation, which has been the focus of attention in recent times both in practice and academic studies, and the product development process.

Introduction to the course, its scope, importance, concept of innovation, related concepts, innovation management, types of innovation and new product development process, diffusion and adoption of innovations, models related to innovation, modern innovation understanding and applications, protection of innovations and legal framework, product development, branding and packaging.