Information Package / Course Catalogue
R&d and Project Development in Food and Beverage Businesses
Course Code: GAST592
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The main purpose of this course is to comprehensively examine the concept of innovation, which has been the focus of attention in recent times both in practice and academic studies, and the product development process.

Course Content

Introduction to the course, its scope, importance, concept of innovation, related concepts, innovation management, types of innovation and new product development process, diffusion and adoption of innovations, models related to innovation, modern innovation understanding and applications, protection of innovations and legal framework, product development, branding and packaging.

Name of Lecturer(s)
Learning Outcomes
1.Learning is provided in line with functional richness, creating a new food category, and usability criteria for the product to be developed.
2.Learning is provided in line with innovation, added value creation criteria for the product to be developed.
3.Learning is provided in line with mass production, packaging, storage, and transportation criteria for the product to be developed.
4.Learning is provided in line with cost creation criteria for the product to be developed.
5.Learning is provided in line with competitiveness creation criteria for import and export for the product to be developed.
Recommended or Required Reading
1.Textbooks, supplementary books, periodicals
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction, scope, importance and expectations of the course
Week 2 - Theoretical
Concept of innovation, related concepts, innovation management
Week 3 - Theoretical
Types of innovation and new product development process
Week 4 - Theoretical
Dissemination and adoption of innovations
Week 5 - Theoretical
Models related to innovation
Week 6 - Theoretical
Modern innovation understanding and applications
Week 7 - Theoretical
Protection of innovations and legal framework (Intellectual property, patent)
Week 8 - Theoretical
Protection of innovations and legal framework (Industrial design, brand)
Week 9 - Theoretical
Protection of innovations and legal framework (Industrial design, brand)
Week 10 - Theoretical
Product development, branding and packaging
Week 11 - Theoretical
Product development, branding and packaging
Week 12 - Theoretical
Product development, branding and packaging
Week 13 - Theoretical
Product development, branding and packaging
Week 14 - Theoretical
Product development, branding and packaging
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory1453112
Midterm Examination1538
Final Examination1538
TOTAL WORKLOAD (hours)128
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
OÇ-1
5
5
5
5
OÇ-2
5
5
4
5
OÇ-3
4
5
5
5
OÇ-4
5
5
4
5
OÇ-5
5
5
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026