Information Package / Course Catalogue
Sports Marketing
Course Code: BSÖ589
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 7
Objectives of the Course

Promotion and marketing, the basic principles and its sports relation.

Course Content

The definition of sports marketing, national and international sports organizations, sports products and features, sports marketing components (product, location, price, promotion, public relations) sports and consumer decision making, sports and consumer marketing in the sports organization management, sport organization, sponsorship

Name of Lecturer(s)
Learning Outcomes
1.Students Gain the capability of analysing marketing questions
2.Students Gain planning and applying capabilities on marketing of sport organizations
3.Students Determine the impacts of marketing on sports management and financing
4. Students Know and use the concepts related to marketing and sports marketing
5.Students will have information about the structure of sports clubs.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
Definition, purpose, content of the course/ Developments at marketing perception
Week 2 - Theoretical
Size of sport marketing /Sport marketing in social marketing
Week 3 - Theoretical
Specialty of sport services
Week 4 - Theoretical
Comparison of public and private sector services
Week 5 - Theoretical
Marketing of watched sport/ Marketing of athlete/ Marketing via sport
Week 6 - Theoretical
Factors affecting sport demand
Week 7 - Theoretical
Designation of optimum combination of marketing component in marketing of widespread sport programme
Week 8 - Intermediate Exam
midterm study
Week 9 - Theoretical
Marketing plan for widespread sport programme
Week 10 - Theoretical
Marketing application at NBA
Week 11 - Theoretical
Marketing application at Formula 1
Week 12 - Theoretical
Marketing example via sport
Week 13 - Theoretical
Marketing exampla via football clubs
Week 14 - Theoretical
Marketing exampla via athlete
Week 15 - Theoretical
Marketing exampla via nature sports
Week 16 - Final Exam
final exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory1455140
Individual Work44432
Midterm Examination1112
Final Examination1112
TOTAL WORKLOAD (hours)176
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
OÇ-1
2
2
3
3
1
2
OÇ-2
2
3
1
1
2
3
OÇ-3
3
2
1
2
1
2
OÇ-4
3
2
2
1
2
4
OÇ-5
2
3
1
2
4
3
Adnan Menderes University - Information Package / Course Catalogue