Information Package / Course Catalogue
Corporate Communication in Sports Organizations
Course Code: BSÖ576
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 6
Objectives of the Course

Evolving out of the definition and the classification of the the interpersonal communication which is used as the most effective manner in many communication forms, it is aimed to eliminate the obstacles and barriers to the development of communication skills and the interpersonal conflicts encountered in the interpersonal communication process and to provide all of them in a systematic learning.

Course Content

Definition of the concept of communication, communication process, its components and its operation.

Name of Lecturer(s)
Learning Outcomes
1.Students will be able to define the concepts of communication, art, culture and others on the field (Public Relations and Advertisement) and to associate the acquired theoretical information with the practices in the sector
2.To gain the success on the field of Public Relations and Advertisement they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
3.By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field (Public Relations and Advertisement) related to cultural, social and technological improvements.
4.They will observe the technological, cultural and social improvements and will be able to practice these changes in the field (Public Relations and Advertisement)
5. Learns the communication scheme.
Recommended or Required Reading
1.Köknel, Özcan “Perceiving the 2000s”, Altın Kitaplar, 2005.
2.Cüceloğlu, Doğan, “Human to Human Again”, Remzi Kitapevi, 2000.
Weekly Detailed Course Contents
Week 1 - Theoretical
Introductıon to the course.
Week 2 - Theoretical
Definition of the concept of communication.
Week 3 - Theoretical
Definition and characteristics of interpersonal communication.
Week 4 - Theoretical
Difference of Interpersonal communication from the other communicatıon types of communication.
Week 5 - Theoretical
The importance of interpersonal communication.
Week 6 - Theoretical
Methods for effective interpersonal communication.
Week 7 - Practice
Introduction to interpersonal communication patterns.
Week 8 - Theoretical
Seating arrangement for the presentation, preparation of technical and visual equipment, selection of appropriate clothing and examination of sample presentations (Interim Evaluation)
Week 9 - Theoretical
Essential behavioral patterns for interpersonal communication.
Week 10 - Theoretical
Causes of conflict between interpersonal communication.
Week 11 - Practice
classroom presentation
Week 12 - Practice
classroom presentation
Week 13 - Practice
classroom presentation
Week 14 - Practice
Communication management in sports organizations
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory1435112
Assignment1011
Individual Work44432
Final Examination1112
TOTAL WORKLOAD (hours)147
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
OÇ-1
2
3
2
3
1
2
OÇ-2
1
2
1
2
3
2
OÇ-3
3
2
4
2
1
3
OÇ-4
2
3
2
4
2
3
OÇ-5
3
1
2
2
1
4
Adnan Menderes University - Information Package / Course Catalogue
2026