Information Package / Course Catalogue
Application of E-Trade
Course Code: MHY536
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The main focus of this course is to give an introduction to eCommerce and an overview about eCommerce information systems. The course intends to prepare attending students to meet challenges created by modern organizational structures and innovative business models eCommerce approaches follow. Students will be able to understand fundamental software technologies relevant for eCommerce, to describe, identify and classify eCommerce applications and systems and to identify and evaluate existing and emerging eCommerce business models.

Course Content

Introduction to eCommerce (Terminology: eCommerce, eBusiness, eWorld, eCooperation, eGovernment, eProcurement, eMarketplace), mobile business (applications, services, technologies, Turkey related issues) Commercial opportunities on the Internet, Ecommerce Model (reference, transaction), Business structures (B2C, B2B, C2C) eCommerce from a business perspective (eCommerce Business Models, trends and directions), E-Collaboration and software technologies for enabling of eCommerce Concepts and technologies for B2C transactions, Concepts and technologies for B2B transactions, Legal aspects of eCommerce Security issues for eCommerce, Government procurement, E-Commerce Customization Tools E-Sourcing, E-Branding

Name of Lecturer(s)
Learning Outcomes
1.Ability to understand fundamental concepts, alternative approaches for e-commerce that take into account management, operations, technology aspects in an integrative way
2.Ability to analyse and develop e-commerce ideas and required business plan
3.Ability to choose appropriate e-commerce technologies, underlying architecture, applications for organizations and new business ventures
4.Ability to effectively use techniques and tools to integrate management, operations, and technology aspects of e-commerce development
5.Ability to grasp importance of team work, motivation and mentoring
Recommended or Required Reading
1.Trade 2013, Global Edition, Kenneth Laudon, Carol Guercio Traver
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to E-Commerce
Week 2 - Theoretical
E-Commerce Infrastructure: The Internet, Web and Mobile Platform (chapter2) and EC Development Project
Week 3 - Theoretical
Business Models for E-Commerce
Week 4 - Theoretical
E-Commerce Retailing and Services
Week 5 - Theoretical
E-Commerce Retailing and Services (Cont’d)
Week 6 - Theoretical
B2B E-Commerce
Week 7 - Theoretical
Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps
Week 8 - Intermediate Exam
Mid-term
Week 9 - Theoretical
E-Commerce Security & Payment Systems
Week 10 - Theoretical
E-Commerce Marketing (chapter 6), E-Commerce Advertising
Week 11 - Theoretical
E-Commerce Advertising(Cont’d), Ethics, Law and E-Commerce
Week 12 - Theoretical
Social Networks and Communities
Week 13 - Theoretical
The future of EC
Week 14 - Theoretical
The future of EC
Week 15 - Theoretical
Project Presentations
Week 16 - Final Exam
Final
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142370
Individual Work72228
Midterm Examination110111
Final Examination115116
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
OÇ-1
4
4
4
4
4
4
4
4
4
OÇ-2
3
3
3
3
3
3
3
3
3
OÇ-3
4
4
4
4
4
4
4
4
4
OÇ-4
3
3
5
4
4
4
4
4
4
OÇ-5
4
4
4
4
4
4
4
4
4
Adnan Menderes University - Information Package / Course Catalogue
2026