Information Package / Course Catalogue
| Course Code | : STU525 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
This course aims to equip students with the ability to analyze the roles of stakeholders invloved in a health tourism operation from the beginning to the end, to develop cost and competition- focused business plans, and to create unique tour packages that can meet the cultural expectations ın health tourists from different geographical regions
This course will outline the general framework of daily and package tours in Türkiye, discuss the duties and roles of tourism professionals involved in tour operations, and examine the factors to consider when creating tour routes. The focus will be on developing experience-themed routes from different branches of health tourism such as wellness, geriatrics, disability, and dental and on ensuring the sustainability of service quality through management and customer loyalty strategies. Students will transform the theoretical knowledge they acquire throughout the semester into original and feasible health tourism projects that appeal to different tourist profiles
| 1. | Analyzes the dynamics of the global and local health tourism market, and interprets current tourism trend sna dgrowth potential |
| 2. | Understands the critical roles played by tourism professionals involved in health tourism operations in improving service quality |
| 3. | Designs unique thematic routes that meet the physical and pschological needs of the target audiences |
| 4. | Gaining the ability to transfer negative experiences into customer loyalty by using service compensation strategies in health tourism |
| 5. | Develops competitive sales techniques by defining pricing strategies for a tour route |
| 6. | Transforms the theoretical knowledge acquired into a feasible project |
| 1. | Acar, V. & Tanrısevdi, A. (2023) Rehberli Turlarda Turist Davranışları, Ankara: Detay Yayıncılık. |
| 2. | Acar, V. (2018). Uluslararası Turistlerin Davranışlarının İncelenmesi: Türkiye'de Rehberli Turlara Katılan Turistler Üzerinde Bir Araştırma, Yayınlanmamış Doktora Tezi, Aydın Adnan Menderes Üniversitesi, Aydın. |
| 3. | Değirmencioğlu, Ö. (2021) Örneklerle Tur Planlama ve Yönetimi. Ankara: Detay Yayıncılık. |
| 4. | Dikmetaş Yardan, E. (2024). Sağlık Turizmi, Ankara: Nobel Akademik Yayıncılık |
| 5. | Doğan, H.Z. (2003). Turizmin Sosyokültürel Temelleri (İkinci Baskı), Ankara: Detay Yayıncılık. |
| 6. | Karaca, Ş. (2021). Multidisipliner Yaklaşımla Sağlık Turizmi, Ankara: Nobel Akademik Yayıncılık |
| 7. | Güzel, Ö. & Köroğlu, Ö. (2020). (Eds.) Turist Rehberliğinde Uzmanlaşma. Ankara: Nobel Akademik Yayıncılık |
| Type of Assessment | Count | Percent |
|---|---|---|
| Term Assignment | 1 | %30 |
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %30 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Term Project | 1 | 22 | 1 | 23 |
| Midterm Examination | 1 | 15 | 1 | 16 |
| Final Examination | 1 | 15 | 1 | 16 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | |
OÇ-1 | 4 | 5 | 2 | 3 | 5 | 5 | 3 | 4 | 3 | ||
OÇ-2 | 4 | 5 | 2 | 3 | 3 | 4 | 5 | 4 | 4 | ||
OÇ-3 | 5 | 3 | 5 | 5 | 3 | 3 | 5 | ||||
OÇ-4 | 5 | 5 | 5 | 4 | 3 | 4 | |||||
OÇ-5 | 4 | 5 | 3 | 5 | 3 | 4 | 2 | ||||
OÇ-6 | 5 | 3 | 5 | 5 | 3 | 4 | 4 | ||||