Information Package / Course Catalogue
International Business Management
Course Code: UTB527
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The program aims to enhance participants about working principles, finance, marketing, accounting implementations, strategic marketing approaches and policies and strategies of international businesses.

Course Content

Key Concepts in International Business, Comparing the International Business to Domestic and Regional Business., Who participates in international business?

Name of Lecturer(s)
Learning Outcomes
1.Use international business terminology.
2.Critically review and contribute to the literature related to his/her area of expertise
3.To understand international trade and investment theories.
4.To know the general environmental elements in international business.
5.To be able to evaluate strategies and opportunities for the international environment.
Recommended or Required Reading
1.S
Weekly Detailed Course Contents
Week 1 - Theoretical
Key Concepts in International Business
Week 2 - Theoretical
Comparing the International Business to Domestic and Regional Business.
Week 3 - Theoretical
Who participates in international business?
Week 4 - Theoretical
Globalization of Markets and Internationalization of the Firm
Week 5 - Theoretical
Theories of International Trade and Investment
Week 6 - Theoretical
The environment of international business
Week 7 - Theoretical
The environment of international business
Week 8 - Theoretical
Micro environmental dimensions in international business(Midterm)
Week 9 - Theoretical
Micro environmental dimensions in international business
Week 10 - Theoretical
Regional economic integrations (EFTA, NAFTA so on)
Week 11 - Theoretical
The European Union as an international economic integration
Week 12 - Theoretical
Emerging international markets
Week 13 - Theoretical
Strategy and opportunity assessment for the international environment
Week 14 - Theoretical
Strategy and opportunity assessment for the international environment
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory1403070
Midterm Examination110212
Final Examination140343
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
OÇ-1
OÇ-2
4
5
4
5
4
5
4
OÇ-3
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026