Information Package / Course Catalogue
Entrepreneurship and Innovation in International Trade
Course Code: UTB533
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

This class aims to teach students interested in entepreneurship about creating awareness as applied to their career.

Course Content

Testing the nature of entrepreneurship, business development and intellectual creativity exercises, business plan concept and elements; market research, marketing plan, production plan, management plan, financial plan, writing a business plan and presentation to be aware of issues and workshops.

Name of Lecturer(s)
Learning Outcomes
1.To be able to count the foundational principles of entrepreneurship.
2. To be able to distinguish when a business idea is valuable and innovative.
3. Learns business plan concepts and business plan elements (market research) Researching the market with primary and secondary sources, identifying clients and their current and future needs
4.Will be able to examine innovation management, processes and differences from other concepts.
5. To be able to evaluate the business plan, its elements and filing process.
Recommended or Required Reading
1.ARIKAN, S. (2004), Girişimcilik, Siyasal Kitabevi, Ankara
2.MÜFTÜOĞLU, T. ve DURUKAN, T, (2004), Girişimcilik ve KOBİ’ler, Gazi Kitabevi, Ankara.
Weekly Detailed Course Contents
Week 1 - Theoretical
Principle foundations of Etrepreneurs, Entrpreneurship, foundations of entrepreneurial thought, testing of entrepreneurial identity
Week 2 - Theoretical
Entrepreneurial process, developing business ideas, and creativity Techniques for solving creative problems, innovation
Week 3 - Theoretical
Business plan concepts and business plan elements (market research) Researching the market with primary and secondary sources, identifying clients and their current and future needs
Week 4 - Theoretical
Business plan concepts and business plan elements (market research) Analysis of mixed marketing along the lines of the marketing plan (good, price, distribution)
Week 5 - Theoretical
Business plan concepts and business plan elements (manufacturing, production/service plan) planning production
Week 6 - Theoretical
Business plan concepts and business plan elements (management plan) Considering management plan and its adaptation to the business plan Human resources management
Week 7 - Theoretical
Business plan concepts and business plan elements (management plan) Considering management plan and its adaptation to the business plan Human resources management
Week 8 - Theoretical
Workshop on market research(Midterm)
Week 9 - Theoretical
Workshop project according to the market plan
Week 10 - Theoretical
Manufacturing (production, service) plan workshop project
Week 11 - Theoretical
Workshop project for the management plan
Week 12 - Theoretical
Workshop project for the financial plan
Week 13 - Theoretical
Workshop on performance evaluation
Week 14 - Theoretical
Writing of Business Plan and Presentation
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory1403070
Midterm Examination110212
Final Examination140343
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
OÇ-1
OÇ-2
5
4
5
4
5
4
OÇ-3
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026