Information Package / Course Catalogue
| Course Code | : UTB528 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
To see things from macro and micro perspectives of the international economic system discuss.
Explain the difference between international trade and international marketing
| 1. | The Basic Concepts Of International Marketing |
| 2. | Knowing International Marketing Strategies. |
| 3. | To understand International Marketing Research Process. |
| 4. | To learn the types of market research according to the purpose and scope. |
| 5. | Assessment of international economic environment. |
| 1. | Ders kitabı, yardımcı kitap ve yardımcı doküman. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 1 | 40 | 30 | 70 |
| Midterm Examination | 1 | 10 | 2 | 12 |
| Final Examination | 1 | 40 | 3 | 43 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | |
OÇ-1 | 4 | 5 | 5 | 5 | 4 | ||||
OÇ-2 | |||||||||
OÇ-3 | |||||||||
OÇ-4 | |||||||||
OÇ-5 | |||||||||