Information Package / Course Catalogue
Retail Management
Course Code: UTB536
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

Providing information to decision makers about marketing problems and solutions of these problems.

Course Content

Understanding the retail operations management Applying the techniques for marketing practices in retail businesses Understanding new marketing trends in retailing

Name of Lecturer(s)