Information Package / Course Catalogue
Strategic Management
Course Code: LYM503
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

To explain, interpret and manage the set of managerial decisions and actions, reactions as well as interactions which all determine the long term , midterm and short terms performance of a corporation whether it is local, national or international and to guide business leaders seek, find and adapt most unique way of working for each organization for corporate success. Also, to establish understanding for transforming knowledge from different cases experienced to new cases of businesses and organizations.

Course Content

This course covers topics related with business policy.

Name of Lecturer(s)
Learning Outcomes
1.will be able to explain the major determinants of getting competitive advantage in today’s changing and complicated business environment
2.will be able to define organizational goals
3.will be able to develop strategic tools to achieve organizational goals
4.will be able to use strategic tools that will help the firm to reach its organizational goals
5.will be able to define organizational goals
Recommended or Required Reading
1.Strategy Safari: A Guided Tour Through The Wilds of Strategic Management; Henry Mintzberg, Joseph Lampel, Bruce Ahlstrand
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to course syllabus Strategic management;
Week 2 - Theoretical
What is strategy?; Basic Concepts of Strategic Management
Week 3 - Theoretical
Environmental Scanning and Industry Analysis
Week 4 - Theoretical
Internal Scanning; Organizational Analysis; Group and in-class discussions
Week 5 - Theoretical
Environmental Scanning PESTEL ANALYSIS
Week 6 - Theoretical
Strategy Formulation: Situation Analysis and Business Strategy; SWOT/TOWS Matrix & Business Strategies; Mission/Vision Statement
Week 7 - Theoretical
Strategy Formulation: Corporate Strategy, Organizational Culture
Week 8 - Theoretical
Strategy Formulation : BCG Matrix
Week 9 - Intermediate Exam
Midterms
Week 10 - Intermediate Exam
Midterms
Week 11 - Intermediate Exam
Strategy Implementation: Organizing for Action; Group and in-class discussions
Week 12 - Intermediate Exam
Evaluation and Control; Group and in-class discussions
Week 13 - Intermediate Exam
Balance Score Card
Week 14 - Intermediate Exam
STUDENT PRSENTATIONS: STRATEGIC MANAGEMENT PROJECT
Week 15 - Intermediate Exam
STUDENT PRSENTATIONS: STRATEGIC MANAGEMENT PROJECT
Week 16 - Final Exam
Finals
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory130339
Reading130226
Quiz125126
Midterm Examination135136
TOTAL WORKLOAD (hours)127
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
5
5
3
3
2
1
2
3
3
5
OÇ-2
4
5
3
2
5
4
2
1
2
OÇ-3
4
2
3
3
2
1
2
2
3
3
OÇ-4
3
3
3
4
4
5
2
2
2
OÇ-5
4
3
3
2
3
3
3
3
2
3
Adnan Menderes University - Information Package / Course Catalogue
2026