Information Package / Course Catalogue
Distribution Channels Management
Course Code: LYM505
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

Aim of the course is to teach the structure, management, design and partners of the distribution channels within a logistics and suppy chain management perspective.

Course Content

This course examines the strategic issues regarding distribution channels management. Emphasis will be on distribution channels management (its structure,design, the benefit it provides for supply chain management,the strategic decisions of distribution channels management, the conflict and power issues in the channels, etc.) within a logistics and supply chain management perspective. Furthermore, besides the main players in distribution channels, wholesalers and retailers, the roles of other important players will be examined.

Name of Lecturer(s)
Learning Outcomes
1.Student will be able to identify how distribution channels impact company profitability.
2.Students will have basic information about distribution channels.
3.Students will able to establish an effective distribution channel.
4.Students will able to grasp the problems regarding power issues and conflict in distribution channels.
5.Stundents will be able to understand Distribution Channel Varieties
Recommended or Required Reading
1.Distribution Channels: Understanding and Managing Channels to Market. Julian Dent, 2008, by Kogan Page, London/UK and Philadelphia/USA, ISBN 978-0-7494-5256-8
2.The Handbook of Logistics and Distribution Management. 4th Edition. 2010, Edited by Alan Rushton, Phil Croucher and Peter Baker. Kogan Page, London/UK and Philadelphia/USA
Weekly Detailed Course Contents
Week 1 - Theoretical
Syllabus & Introduction
Week 2 - Theoretical
The Structure and Characteristics of Distribution Channels
Week 3 - Theoretical
Establishing Marketing Channel Strategy
Week 4 - Theoretical
Distribution Network Design Decision Steps
Week 5 - Theoretical
Segmentation, Targeting and Positioning for Marketing Channels
Week 6 - Theoretical
Retailing, Wholesaling and Franchising
Week 7 - Theoretical
Case Application
Week 8 - Theoretical
Marketing Channel Theories
Week 9 - Intermediate Exam
Midterms
Week 10 - Intermediate Exam
Midterms
Week 11 - Theoretical
Channel Power & Conflict Management
Week 12 - Theoretical
Channel Power & Conflict Management
Week 13 - Theoretical
Case Application
Week 14 - Theoretical
New Trends in Distribution Channels and Digital Era
Week 15 - Theoretical
Project Presentations
Week 16 - Final Exam
Finals
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory130339
Individual Work130226
Midterm Examination125126
Final Examination135136
TOTAL WORKLOAD (hours)127
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
4
2
2
1
2
2
3
2
OÇ-2
3
2
2
1
3
2
2
5
4
2
OÇ-3
4
5
2
1
3
2
2
2
1
OÇ-4
4
2
2
1
5
4
3
1
3
OÇ-5
4
2
3
2
1
5
5
2
3
Adnan Menderes University - Information Package / Course Catalogue
2026