Information Package / Course Catalogue
International Marketing Management
Course Code: LYM509
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

Macro environmental factors that affect marketing strategies, marketing research, market segmentation, target marketing, basic marketing concepts such as international marketing positioning standpoint. International market entry strategies international marketing marketing mix decisions receipt of learning, learning how.

Course Content

International marketing and international trade, International Marketing, international marketing and the importance of the definition of the information to be collected In the process of Internationalization, international marketing environment International divestitures are permitted, International marketing strategies, market segmentation, target market selection, and Product decisions and strategies, marketing mix, Brand selection, pricing strategies, distribution Strategies, Promotion Strategies

Name of Lecturer(s)