Information Package / Course Catalogue
| Course Code | : LYM509 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
Macro environmental factors that affect marketing strategies, marketing research, market segmentation, target marketing, basic marketing concepts such as international marketing positioning standpoint. International market entry strategies international marketing marketing mix decisions receipt of learning, learning how.
International marketing and international trade, International Marketing, international marketing and the importance of the definition of the information to be collected In the process of Internationalization, international marketing environment International divestitures are permitted, International marketing strategies, market segmentation, target market selection, and Product decisions and strategies, marketing mix, Brand selection, pricing strategies, distribution Strategies, Promotion Strategies
| 1. | Macro environmental factors affecting international marketing decisions on learning |
| 2. | Understanding of the importance of international marketing research, international research planning learning milestones. |
| 3. | Meshing, target marketing and positioning in international markets to learn the topics |
| 4. | To have knowledge about strategies for entrance into international markets |
| 5. | In international markets, learning, adaptation and standardization of the marketing mix decisions to have knowledge about effective factors in handling. |
| 1. | Heribert Meffert; Marketing |
| 2. | Philip Kotler; Küresel Pazarları Kazanmak |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 0 | 3 | 39 |
| Individual Work | 13 | 0 | 2 | 26 |
| Midterm Examination | 1 | 25 | 1 | 26 |
| Final Examination | 1 | 35 | 1 | 36 |
| TOTAL WORKLOAD (hours) | 127 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | |
OÇ-1 | 4 | 3 | 3 | 2 | 1 | 3 | 2 | 2 | 3 | |
OÇ-2 | 5 | 3 | 2 | 3 | 3 | 1 | 3 | 5 | 4 | 2 |
OÇ-3 | 4 | 2 | 1 | 4 | 2 | 3 | 1 | 5 | 4 | 5 |
OÇ-4 | 4 | 2 | 1 | 5 | 4 | 2 | 4 | 3 | 4 | |
OÇ-5 | 4 | 3 | 4 | 3 | 5 | 3 | 5 | 5 | 5 | |