Information Package / Course Catalogue
| Course Code | : MİÇ670 |
| Course Type | : Area Elective |
| Couse Group | : Third Cycle (Doctorate Degree) |
| Education Language | : Turkish |
| Work Placement | : None |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of this course is to provide an advanced understanding of quantitative approaches used to investigate audience behavior in media and communication research. The course examines quantitative research designs, sampling strategies, scale development procedures, experimental methods, digital trace data, biometric measurement techniques, and big data applications in audience studies. It also aims to develop students’ ability to design quantitative research projects, collect and analyze data, and interpret findings according to scientific standards.
This course covers advanced quantitative methods employed in audience research within media and communication studies. Topics include research design, sampling techniques, survey development, scale adaptation and validation, experimental research, digital behavioral data, eye-tracking, facial expression analysis, biometric measurements, big data applications, and AI-assisted data analytics. The course also addresses the ethical, methodological, and practical dimensions of contemporary quantitative approaches in media and communication research.
| 1. | Evaluates advanced quantitative methods used in audience research |
| 2. | Develops original quantitative research designs for media and communication studies |
| 3. | Explains the theoretical foundations and application areas of eye-tracking, FACS, psychophysiological measures, and other audience analysis techniques. |
| 4. | Evaluates the use of big data, artificial intelligence, and digital behavioral data in audience research. |
| 5. | Designs doctoral-level quantitative research projects capable of contributing original knowledge to the field. |
| 1. | Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. |
| 2. | Field, Andy. Discovering statistics using IBM SPSS statistics. Sage publications limited, 2024. |
| 3. | Morley, D. (1992). Television, Audiences and Cultural Studies (1st ed.). Routledge. https://doi.org/10.4324/9780203398357 |
| 4. | Özçetin, B. (2018). Kitle iletişim kuramları: Kavramları okullar, modeller. İletişim Yayınları. |
| 5. | Özsoy, A. (2011). Televizyon ve İzleyici Türkiye'de Dönüşen Televizyon Kültürü ve İzleyici. Ütopya Yayınevi. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Term Assignment | 1 | %30 |
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %30 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Term Project | 1 | 30 | 0 | 30 |
| Midterm Examination | 1 | 21 | 2 | 23 |
| Final Examination | 1 | 28 | 2 | 30 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | |
OÇ-1 | 4 | 4 | 2 | 3 | 4 | 3 | 3 | 2 |
OÇ-2 | 3 | 3 | 2 | 3 | 5 | 3 | 5 | 3 |
OÇ-3 | 5 | 3 | 2 | 3 | 4 | 2 | 3 | 2 |
OÇ-4 | 3 | 4 | 2 | 4 | 4 | 4 | 4 | 3 |
OÇ-5 | 4 | 4 | 3 | 3 | 5 | 4 | 5 | 4 |