Information Package / Course Catalogue
| Course Code | : MİÇ646 |
| Course Type | : Area Elective |
| Couse Group | : Third Cycle (Doctorate Degree) |
| Education Language | : Turkish |
| Work Placement | : None |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of this course is to examine, at the doctoral level, how corporate communication processes are transformed through digital platforms, algorithmic visibility, data-driven communication management, and artificial intelligence-supported practices in platform society. The course aims to enable students to critically evaluate corporate communication, digital reputation, crisis communication, stakeholder relations, platform capitalism, algorithmic management, and data ethics.
This course covers platform society, platform capitalism, the platformization of corporate communication, algorithmic visibility, digital reputation management, data-driven stakeholder management, social listening, AI-supported corporate communication, online crises, digital boycotts, corporate trust, transparency, accountability, algorithmic bias, and data ethics. Through contemporary case analyses, the course discusses the impact of platforms on institutional visibility, reputation, and communication strategies.
| 1. | Explain the concept of platform society within the context of communication studies. |
| 2. | Analyze the transformative effects of digital platforms on corporate communication processes. |
| 3. | Evaluate the relationship between algorithmic visibility and digital reputation management. |
| 4. | Interpret platform-based crises from the perspective of corporate communication. |
| 5. | Discuss the ethical, political, and social dimensions of data-driven communication management. |
| 6. | Critically evaluate AI-supported corporate communication practices. |
| 7. | Develop an original doctoral research proposal or article draft within the context of platform society. |
| 1. | Van Dijck, J., Poell, T., & de Waal, M. The Platform Society: Public Values in a Connective World. Oxford University Press. |
| 2. | Srnicek, N. Platform Capitalism. Polity Press. |
| 3. | Gillespie, T. Custodians of the Internet: Platforms, Content Moderation, and the Hidden Decisions That Shape Social Media. Yale University Press. |
| 4. | Couldry, N., & Mejias, U. A. The Costs of Connection: How Data Is Colonizing Human Life and Appropriating It for Capitalism. Stanford University Press. |
| 5. | Zuboff, S. The Age of Surveillance Capitalism. PublicAffairs. |
| 6. | Coombs, W. T. Ongoing Crisis Communication: Planning, Managing, and Responding. SAGE. |
| 7. | Cornelissen, J. Corporate Communication: A Guide to Theory and Practice. SAGE. |
| 8. | Fuchs, C. Social Media: A Critical Introduction. SAGE. |
| 9. | Bucher, T. If...Then: Algorithmic Power and Politics. Oxford University Press. |
| 10. | Kitchin, R. The Data Revolution: Big Data, Open Data, Data Infrastructures and Their Consequences. SAGE. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Project | 1 | %30 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Project | 1 | 15 | 1 | 16 |
| Reading | 4 | 3 | 1 | 16 |
| Final Examination | 1 | 22 | 1 | 23 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | |
OÇ-1 | 5 | 3 | 2 | 4 | 3 | 2 | 2 | 2 |
OÇ-2 | 4 | 4 | 3 | 4 | 4 | 3 | 3 | 3 |
OÇ-3 | 3 | 5 | 3 | 3 | 4 | 3 | 4 | 3 |
OÇ-4 | 3 | 4 | 4 | 3 | 4 | 4 | 4 | 4 |
OÇ-5 | 3 | 4 | 4 | 4 | 5 | 5 | 4 | 4 |
OÇ-6 | 2 | 5 | 3 | 4 | 4 | 4 | 4 | 3 |
OÇ-7 | 4 | 4 | 3 | 4 | 5 | 4 | 5 | 5 |