Information Package / Course Catalogue
| Course Code | : SPYB606 |
| Course Type | : Area Elective |
| Couse Group | : Third Cycle (Doctorate Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of this course; It is the study of the relationship between the sports industry and the entertainment industry.
To be able to realize the duties and responsibilities related to these plans and programs by knowing the application plans and programs related to sports management. To have the basic skills in organizing the activities related to sports management, to be able to apply and to evaluate these activities
| 1. | Defines the basic concepts of entertainment marketing |
| 2. | Able to analyze the entertainment industry. |
| 3. | Will be able to evaluate marketing strategies on the basis of entertainment forms. |
| 4. | Will be able to evaluate marketing methods according to entertainment forms. |
| 5. | Evaluate successful entertainment marketing worldwide |
| 1. | All kinds of scientific studies and publications related to the field. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Assignment | 3 | 10 | 2 | 36 |
| Individual Work | 2 | 12 | 1 | 26 |
| Quiz | 1 | 9 | 1 | 10 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | |
OÇ-1 | 4 | 5 | 4 | |||||
OÇ-2 | 4 | 4 | 5 | |||||
OÇ-3 | 4 | 4 | 4 | |||||
OÇ-4 | 4 | 4 | 4 | |||||
OÇ-5 | 4 | 4 | ||||||