
| Course Code | : SPYB611 |
| Course Type | : Area Elective |
| Couse Group | : Third Cycle (Doctorate Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of this course is to discuss the phenomenon of public relations in sports management in detail.
The aim of this course is to discuss the phenomenon of public relations in sports management in detail. In this context, within the scope of the course, the concept of public relations, its aims, historical development, models, its importance as a managerial function, its functioning as a process are discussed; The phenomenon of public relations in sports management is scrutinized by using the case study method.