Information Package / Course Catalogue
Public Relations Models and Practices in Sports
Course Code: SPYB611
Course Type: Area Elective
Couse Group: Third Cycle (Doctorate Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The aim of this course is to discuss the phenomenon of public relations in sports management in detail.

Course Content

The aim of this course is to discuss the phenomenon of public relations in sports management in detail. In this context, within the scope of the course, the concept of public relations, its aims, historical development, models, its importance as a managerial function, its functioning as a process are discussed; The phenomenon of public relations in sports management is scrutinized by using the case study method.

Name of Lecturer(s)
Learning Outcomes
1.Developing awareness and having knowledge about the concept and process of public relations.
2.Developing awareness and having knowledge about the phenomenon of public relations in sports management.
3.Increasing the theoretical and practical equipment by gaining awareness about modern business life.
4.Knows the source of problems seen in organizations.
5.Able to direct the best of all kinds of sporting activities.
Recommended or Required Reading
1.All kinds of scientific studies and publications related to the field.
Weekly Detailed Course Contents
Week 1 - Theoretical
Public Relations: Definition and Aims
Week 2 - Theoretical
Historical Development and Models of Public Relations
Week 3 - Theoretical
Public Relations as a Managerial Function: Importance and Scope
Week 4 - Theoretical
Basic Concepts of Public Relations
Week 5 - Theoretical
Examining the Researches in the Field of Sports and Public Relations from an Organizational Perspective
Week 6 - Theoretical
Public Relations Management
Week 7 - Theoretical
Public Relations Practices in Sports Management
Week 8 - Intermediate Exam
Midterm
Week 9 - Theoretical
Case Study on Public Relations in Sports Management
Week 10 - Theoretical
Reading a Work on Public Relations, Preparing and Presenting a Report
Week 11 - Theoretical
Reading a Work on Public Relations, Preparing and Presenting a Report
Week 12 - Theoretical
Preparing and Presenting a Literature-Based Report on Public Relations in Sports Management
Week 13 - Theoretical
Preparing and Presenting a Literature-Based Report on Public Relations in Sports Management
Week 14 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140342
Assignment310236
Individual Work212126
Midterm Examination19110
Final Examination110111
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
OÇ-1
5
3
5
4
OÇ-2
3
5
4
4
OÇ-3
3
4
5
3
3
OÇ-4
3
4
5
3
5
OÇ-5
4
4
3
5
4
Adnan Menderes University - Information Package / Course Catalogue
2026