Information Package / Course Catalogue
| Course Code | : ZTE604 |
| Course Type | : Area Elective |
| Couse Group | : Third Cycle (Doctorate Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 2 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 8 |
To develop skills in analyzing market research data for two or more variable with statistical analysis.
ANOVA Multi Regression Analysis Factor Analysis Canonic Correlation Analysis MDS Discriminant analysis Cluster method
| 1. | The ability to analysis complex relations of real world accurately |
| 2. | The ability to give management and policy decisions in a more effective manner |
| 3. | To learn how to apply different statistical and econometric analysis to problems |
| 4. | Gaining ability on computer based analysing and explaining |
| 5. | To be able to conduct research using a variety of techniques by associating multivariate techniques with research objectives. |
| 1. | Moutinho, L.,Evans, M., Applied Marketing Research,Addison Wesley,1992 |
| 2. | Churchill, G.A., Marketing Research: MethodologicalFoundations, 6th Ed.,Dryden,1995 |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 3 | 2 | 70 |
| Lecture - Practice | 14 | 2 | 2 | 63 |
| Midterm Examination | 1 | 25 | 1 | 26 |
| Final Examination | 1 | 35 | 1 | 36 |
| TOTAL WORKLOAD (hours) | 195 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | |
OÇ-1 | 4 | 1 | 2 | 2 | 1 | 1 | 2 | 4 | 1 | |
OÇ-2 | 1 | 3 | 1 | 1 | 2 | 2 | 2 | 1 | ||
OÇ-3 | 5 | |||||||||
OÇ-4 | 1 | 3 | 2 | 1 | 2 | 3 | 1 | 4 | 2 | |
OÇ-5 | 5 | |||||||||