Information Package / Course Catalogue
Consumer Demand Analysis
Course Code: ZTE607
Course Type: Area Elective
Couse Group: Third Cycle (Doctorate Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 8
Objectives of the Course

Main objective of this course is understanding the processand techniques of demand forecast as well as its application on agricultural products. After taking this course, students will be able to gain skills about problem formulation, research design, data collection, data analysis, interpretation and results reports

Course Content

Identifying the demand forecast problem and designing research approaches, research design, data collection and analysis, establishing data base

Name of Lecturer(s)
Learning Outcomes
1.To manage these financial techniques for enterprises success.
2.To make a choice in alternative financial techniques forecast the future value of basic economic variables.
3.To understand the effect of environmental and other external factors on the purchasing activity of consumers
4.Preparation financial plans for enter prises according to these financial techniques and under taking management.
5.To be able to interpret consumer preferences in terms of marketing
Recommended or Required Reading
1.Odabaşı, Yavuz ve Barış, Gülfidan., 2002. Tüketici Davranışı
Weekly Detailed Course Contents
Week 1 - Theoretical
Consumer markets and consumer behaviour in terms of macro and micro marketing
Week 2 - Theoretical
Global consumer markets
Week 3 - Theoretical
An interdisciplinary approach towards consumer behaviour
Week 4 - Theoretical
Consumer behaviour model
Week 5 - Theoretical
Learning, motivation and advertising applications
Week 6 - Theoretical
Perception and manner
Week 7 - Theoretical
Advertising applications
Week 8 - Theoretical
Personality and advertising applications
Week 9 - Theoretical
Values and advertising applications
Week 10 - Theoretical
Way of life /Life style and advertising applications
Week 11 - Theoretical
Groups, referance groups, family and advertising applications
Week 12 - Theoretical
Personal affects, socialclass, culture anda dvertising applications
Week 13 - Theoretical
Consumer decision making process
Week 14 - Theoretical
Consumer behaviour before, at the time of and after purchasing
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory1453119
Midterm Examination132133
Final Examination147148
TOTAL WORKLOAD (hours)200
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
4
3
2
1
4
4
3
OÇ-2
4
1
4
1
3
OÇ-3
5
OÇ-4
3
3
2
5
1
OÇ-5
5
Adnan Menderes University - Information Package / Course Catalogue
2026