Information Package / Course Catalogue
Customer Behaviour
Course Code: İŞLE623
Course Type: Area Elective
Couse Group: Third Cycle (Doctorate Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The main objective of the course, is to analyze changes in consumer behavior.

Course Content

Students, the concept of the consumer, the consumer's purchase decision process, will be given information about the factors affecting consumer behavior

Name of Lecturer(s)