Information Package / Course Catalogue
| Course Code | : İŞLE623 |
| Course Type | : Area Elective |
| Couse Group | : Third Cycle (Doctorate Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The main objective of the course, is to analyze changes in consumer behavior.
Students, the concept of the consumer, the consumer's purchase decision process, will be given information about the factors affecting consumer behavior
| 1. | Analyze consumer behavior. |
| 2. | Examines the decision making process of consumers. |
| 3. | Examines the factors affecting consumers' decision-making process. |
| 4. | In general, the consumer recognizes. |
| 5. | Learns the culture of consumption. |
| 6. | Knowledge and experience in strategic decisions regarding consumer wins. |
| 1. | İSLAMOĞLU, Ahmet Hamdi; ALTUNIŞIK, Remzi; Tüketici Davranışları, Beta Yayın, İstanbul,2008 |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %30 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Midterm Examination | 1 | 25 | 1 | 26 |
| Final Examination | 1 | 30 | 1 | 31 |
| TOTAL WORKLOAD (hours) | 127 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | |
OÇ-1 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
OÇ-2 | 4 | 2 | 3 | 5 | 3 | 4 | 4 | 3 | 4 | 4 |
OÇ-3 | 5 | 3 | 3 | 3 | 4 | 3 | 3 | 3 | 3 | 3 |
OÇ-4 | 3 | 4 | 5 | 3 | 5 | 4 | 3 | 5 | 4 | 4 |
OÇ-5 | 3 | 3 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
OÇ-6 | 4 | 4 | 4 | 3 | 3 | 3 | 3 | 3 | 3 | 3 |