Information Package / Course Catalogue
Agricultural Business
Course Code: DJTA013
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 4
Objectives of the Course

The aim of this course is to enable students to analyze agricultural production systems from a holistic perspective, transform agricultural problems and needs into entrepreneurial opportunities, develop innovative and sustainable business ideas by utilizing digital agriculture technologies, design business models, evaluate financial and legal processes, and acquire the knowledge and skills necessary to create economic, environmental, and social value in the agricultural sector through entrepreneurship.

Course Content

This course covers the concepts of agricultural entrepreneurship, agricultural production systems and value chains, analysis of agricultural problems, identification of entrepreneurial opportunities, creativity and innovation approaches, the use of digital agriculture technologies in entrepreneurship, business idea development, value proposition design, business model development, market analysis, financial planning, legal processes, risk management, sustainability, ethics, social entrepreneurship, and rural development. Throughout the course, students evaluate the process of developing innovative and sustainable entrepreneurial solutions to agricultural challenges through project-based applications.

Name of Lecturer(s)
Learning Outcomes
1.Explain the concept, fundamental principles, and importance of agricultural entrepreneurship in the agricultural sector.
2.Analyze agricultural production systems and value chains to identify entrepreneurial opportunities.
3.Evaluate agricultural problems and needs to develop innovative and feasible business ideas.
4.Evaluate the applications of digital agriculture technologies in agricultural entrepreneurship and develop solution-oriented approaches.
5.Develop business models, value propositions, and basic financial plans for agricultural ventures.
6.Evaluate the sustainability of agricultural ventures in terms of market analysis, customer needs, legal processes, and risk management.
7.Explain ethical principles, social responsibility, and rural development approaches in agricultural entrepreneurship.
8.Design and effectively present a sustainable entrepreneurial project that utilizes digital agriculture technologies to address an agricultural problem.
Recommended or Required Reading
1.Akgemci, T. (2021). Entrepreneurship and Business Start-up. Ankara: Gazi Publishing.
2.Müftüoğlu, T. (2020). Entrepreneurship. Ankara: Turhan Publishing.
3.Boz, İ. (2013). Agricultural Economics. Ankara: Nobel Academic Publishing.
4.Çetin, B., & Tipi, T. (2019). Agricultural Economics and Agricultural Policies. Bursa: Ekin Publishing.
5.Eraktan, G. (2010). Fundamentals of Agricultural Economics. Ankara: Ankara University Publications.
6.Aydın, B. (Ed.). (2022). Digital Agriculture Technologies and Smart Farming Applications. Ankara: Nobel Academic Publishing.
7.Demiryürek, K. (2017). Agricultural Extension and Innovation Systems. Samsun: Ondokuz Mayıs University Publications.
8.Karaca, A. (2026). Digital Agriculture Technologies: Course Notes. (Course Notes).
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to Agricultural Entrepreneurship and Value Creation in Agriculture; Concepts of entrepreneurship and agricultural entrepreneurship, changing structure of the agricultural sector, creating economic, environmental and social value in agriculture, the impact of digital transformation on agricultural entrepreneurship.
Week 2 - Theoretical
Analysis of Agricultural Production Systems and Value Chains; Components of agricultural production systems, agricultural value chain, stakeholder analysis, value creation processes from production to market.
Week 3 - Theoretical
Identifying Agricultural Problems and Discovering Entrepreneurial Opportunities; Problem analysis, needs assessment, opportunity analysis, developing entrepreneurial ideas from agricultural challenges.
Week 4 - Theoretical
Creativity, Innovation and Digital Agricultural Solutions; Creative thinking, concept of innovation, digital agriculture technologies, innovative solution development approaches.
Week 5 - Theoretical
Developing Business Ideas and Creating Value Propositions; Business idea generation methods, value proposition development, user- and producer-oriented solutions, evaluation of business ideas.
Week 6 - Theoretical
Business Model Development and Agricultural Venture Design; Business model concept, business model components, agricultural venture models, business model canvas applications.
Week 7 - Theoretical
Market Analysis, Customer Needs and Agricultural Marketing; Market research, target customer identification, customer needs analysis, agricultural marketing strategies.
Week 8 - Theoretical
Developing Competitive Advantage through Digital Technologies; Smart farming applications, IoT and sensor technologies, data analytics, decision support systems.
Week 9 - Theoretical
Financial Planning and Economic Management of Agricultural Ventures; Cost analysis, revenue model development, funding sources, basic financial planning.
Week 10 - Theoretical
Legal Processes and Intellectual Property in Agricultural Entrepreneurship; Types of business organizations, company establishment procedures, intellectual property rights, legal regulations in agriculture.
Week 11 - Theoretical
Risk Management, Crisis Adaptation and Sustainability; Agricultural risks, impacts of climate change, crisis management, sustainable entrepreneurship strategies.
Week 12 - Theoretical
Ethics, Social Entrepreneurship and Rural Development; Entrepreneurship ethics, social entrepreneurship, cooperatives, rural development practices.
Week 13 - Theoretical
Agricultural Venture Project Development and Presentation Preparation; Venture project preparation, integration of business model and financial planning, effective presentation techniques, project evaluation criteria.
Week 14 - Theoretical
Presentation of Agricultural Venture Projects and Course Evaluation; Student project presentations, feedback and evaluation, improvement of entrepreneurial ideas, overall course evaluation.
Assessment Methods and Criteria
Type of AssessmentCountPercent
Assignment1%5
Quiz1%5
Midterm Examination1%30
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141242
Assignment1213
Project1617
Presentation 1213
Individual Work150230
Quiz1213
Midterm Examination1516
Final Examination1516
TOTAL WORKLOAD (hours)100
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
OÇ-1
2
2
1
2
1
2
2
2
2
2
2
4
OÇ-2
3
3
2
4
2
4
3
3
2
2
3
4
OÇ-3
2
2
2
5
2
3
3
3
2
3
4
5
OÇ-4
2
2
2
4
3
3
3
2
2
2
5
4
OÇ-5
1
1
1
4
2
5
2
2
3
3
3
5
OÇ-6
1
1
2
4
2
4
3
4
3
2
3
4
OÇ-7
1
1
2
3
1
2
4
5
3
3
2
4
OÇ-8
3
3
3
5
3
4
4
4
4
5
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026