Information Package / Course Catalogue
Course Code: 
Course Type: 
Couse Group: 
Education Language: 
Work Placement: 
Theory: 0
Prt.: 0
Credit: 0
Lab: 0
ECTS: 
Objectives of the Course

Course Content

Name of Lecturer(s)
Learning Outcomes
1.1. The students have the knowledge and skills about the basic tasks of public relations
2.2 Basic Principles of Public Relations is expected to be competent
3.Tell the development of public relations.
4.Will be able to interpret media and tools in public relations
5.Explain concepts such as advertising, journalism, marketing and communication
Recommended or Required Reading
1.1. Basic Public Relations Information,Prof. Dr. Ahmet Bülend Göksel
2.2. Public Relations in Enterprises, Prof. Dr. Dilaver Tengilimoğlu
3.3. Public Relations in Enterprises, Prof. Dr. Zeyyat Sabuncuoğlu
Weekly Detailed Course Contents
Week 1 - Theoretical
The Concept of Public Relations
Week 2 - Theoretical
Public Relations Practice Areas
Week 3 - Theoretical
Public Relations Relations with Related Disciplines (Contact)
Week 4 - Theoretical
Marketing - Advertising - Propaganda
Week 5 - Theoretical
Public Opinion-lobbying-Behaviour Sciences
Week 6 - Theoretical
Fundamental Principles of Public Relations
Week 7 - Theoretical
Recognition Methods in Public Relations
Week 8 - Theoretical
Case Studies (midterm exam)
Week 9 - Theoretical
Methods in Public Relations PROMOTION
Week 10 - Theoretical
Corporate Image and Corporate Identity
Week 11 - Theoretical
In-house Public Relations
Week 12 - Theoretical
In-house Public Relations
Week 13 - Theoretical
Authority non-Public Relations
Week 14 - Theoretical
Authority non-Public Relations
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142370
Midterm Examination113114
Final Examination115116
TOTAL WORKLOAD (hours)100
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
OÇ-1
5
2
2
1
1
3
OÇ-2
5
2
2
1
1
4
OÇ-3
4
1
1
2
2
3
OÇ-4
3
4
3
3
3
2
OÇ-5
5
3
2
2
2
2
Adnan Menderes University - Information Package / Course Catalogue
2026