Information Package / Course Catalogue
| Course Code | : HIT209 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 4 |
The purpose of this course, media research, planning and procurement to familiarize students with relevant information. The target audience analysis, media audience research tools, and techniques as well as the purchase of public relations / advertising agency, client / advertising and media relations will be taught the basic processes.
To know media research and planning processes and target audience analysis
| Ins. Hüseyin Emin KURNAZ |
| 1. | To know Media research and planning processes |
| 2. | To analyze the target audience |
| 3. | To know the basic processes of relationship between Public relations-advertising agency and client-advertiser relationship |
| 4. | Explain the concept of media planning |
| 5. | Develop strategies by comparing different media. |
| 1. | Medya Planlama, Dr.Bilgen Başal |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 5 | 1 | 84 |
| Midterm Examination | 1 | 6 | 1 | 7 |
| Final Examination | 1 | 8 | 1 | 9 |
| TOTAL WORKLOAD (hours) | 100 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | |
OÇ-1 | 3 | 5 | 4 | 2 | 1 | 1 | 5 | 5 |
OÇ-2 | 4 | 5 | 4 | 2 | 1 | 1 | 5 | 5 |
OÇ-3 | 5 | 5 | 4 | 2 | 1 | 1 | 5 | 5 |
OÇ-4 | ||||||||
OÇ-5 | ||||||||