Information Package / Course Catalogue
Course Code: 
Course Type: 
Couse Group: 
Education Language: 
Work Placement: 
Theory: 0
Prt.: 0
Credit: 0
Lab: 0
ECTS: 
Objectives of the Course

Course Content

Name of Lecturer(s)
Learning Outcomes
1.To know Media research and planning processes
2.To analyze the target audience
3.To know the basic processes of relationship between Public relations-advertising agency and client-advertiser relationship
4.Explain the concept of media planning
5.Develop strategies by comparing different media.
Recommended or Required Reading
1.Medya Planlama, Dr.Bilgen Başal
Weekly Detailed Course Contents
Week 1 - Theoretical
What is Media Planning?
Week 2 - Theoretical
Study and Structuring of Media Planning Agencies
Week 3 - Theoretical
Programs Used by the Media Planning Agencies
Week 4 - Theoretical
Target Audience Identification
Week 5 - Theoretical
Media Planning breakdown by segment Watchpoints
Week 6 - Theoretical
At Newspapers and magazines of Media Planning
Week 7 - Theoretical
At Vehicles Video of Media Planning
Week 8 - Theoretical
At Vehicles Video of Media Planning (Midtterms exam)
Week 9 - Theoretical
Analysis of Media Tools
Week 10 - Theoretical
Important Factors for Creating Media Goals
Week 11 - Theoretical
Media Mix Strategies
Week 12 - Theoretical
Media Costs and Purchasing Problems
Week 13 - Theoretical
Budget Determination and Separation of Budget Items
Week 14 - Theoretical
Application Analysis
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory145184
Midterm Examination1617
Final Examination1819
TOTAL WORKLOAD (hours)100
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
OÇ-1
4
2
4
2
4
2
OÇ-2
3
2
5
3
4
2
OÇ-3
3
2
4
2
4
3
OÇ-4
5
2
4
2
4
2
OÇ-5
3
3
5
4
5
2
Adnan Menderes University - Information Package / Course Catalogue
2026