Information Package / Course Catalogue
Management of Marketing
Course Code: HIT120
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 3
Objectives of the Course

The aim of this lesson to tell the students: what is the marketing phenomenon, what are the basic principles of marketing activities, marketing mix, marketing management and marketing performance, and marketing ethics.

Course Content

Topics such as marketing concept, consumer markets, marketing management, production management are the subjects of this course.

Name of Lecturer(s)