Information Package / Course Catalogue
| Course Code | : HIT120 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
The aim of this lesson to tell the students: what is the marketing phenomenon, what are the basic principles of marketing activities, marketing mix, marketing management and marketing performance, and marketing ethics.
Topics such as marketing concept, consumer markets, marketing management, production management are the subjects of this course.
| Ins. Gökçe KADERLİ |
| Ins. Hüseyin Emin KURNAZ |
| 1. | |
| 2. | |
| 3. | |
| 4. | |
| 5. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 1 | 42 |
| Midterm Examination | 1 | 13 | 1 | 14 |
| Final Examination | 1 | 15 | 1 | 16 |
| TOTAL WORKLOAD (hours) | 72 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | |
OÇ-1 | 4 | 5 | 5 | 4 | 5 | 4 | 3 | 5 |
OÇ-2 | 5 | 4 | 4 | 3 | 5 | 5 | 5 | 4 |
OÇ-3 | 3 | 5 | 4 | 4 | 3 | 5 | 4 | 4 |
OÇ-4 | 4 | 4 | 5 | 3 | 4 | 3 | 4 | 4 |
OÇ-5 | 3 | 5 | 5 | 4 | 5 | 4 | 4 | 5 |