Information Package / Course Catalogue
Course Code: 
Course Type: 
Couse Group: 
Education Language: 
Work Placement: 
Theory: 0
Prt.: 0
Credit: 0
Lab: 0
ECTS: 
Objectives of the Course

Course Content

Name of Lecturer(s)
Learning Outcomes
1.
2.
3.
4.
5.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
The Concept, Scope and Development of Marketing
Week 2 - Theoretical
Changes in Marketing Understanding
Week 3 - Theoretical
Marketing Environment and Information System
Week 4 - Theoretical
Markets and Behaviors
Week 5 - Theoretical
Consumer Markets and Marketing Behaviors
Week 6 - Theoretical
Industrial Markets and Buyer Behavior, Competitor Analysis
Week 7 - Theoretical
Product Planning and Product Lifecycle
Week 8 - Theoretical
Product Planning and Product Lifecycle (Midterm Exam)
Week 9 - Theoretical
Marketing Management
Week 10 - Theoretical
Product Management
Week 11 - Theoretical
Promotion activities.
Week 12 - Theoretical
Management of Price and Price Decisions
Week 13 - Theoretical
Distribution and Logistics
Week 14 - Theoretical
Marketing Communication Management
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142142
Midterm Examination113114
Final Examination115116
TOTAL WORKLOAD (hours)72
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
OÇ-1
5
2
3
2
3
2
OÇ-2
5
2
4
2
4
3
OÇ-3
5
3
4
3
4
3
OÇ-4
4
3
5
3
5
3
OÇ-5
5
3
5
4
5
4
Adnan Menderes University - Information Package / Course Catalogue
2026