Information Package / Course Catalogue
| Course Code | : HIT010 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 1 |
| Prt. | : 2 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
The aim of this course is to enable students to acquire fundamental theoretical knowledge of advertising and promotion processes, understand the advertising campaign planning process, and develop the skills required to design advertising campaigns by conducting advertising research, target audience analysis, media planning, creative strategy development, and AI-assisted advertising design applications.
This course covers the concepts of advertising and promotion, types of advertising, advertising and promotion media, advertising theories, advertising effect models, advertising ethics, the advertising campaign planning process, advertising research, target audience analysis, media planning and budgeting, creative strategy development, advertising design, and AI-assisted advertising applications. Throughout the course, students transform theoretical knowledge into practice by developing an advertising campaign for a real or fictional brand.
| 1. | Explains the fundamental concepts, types, media, and theoretical approaches of advertising and promotion. |
| 2. | Analyzes the advertising campaign planning process and evaluates its key components. |
| 3. | Conducts advertising research, analyzes the target audience, and develops an appropriate media plan and budgeting process. |
| 4. | Develops creative strategies and designs effective advertising messages, slogans, and content for advertising campaigns. |
| 5. | Utilizes current technologies and AI-assisted tools in advertising design in accordance with ethical principles. |
| 6. | Develops an advertising campaign for a real or fictional brand and effectively presents the campaign through written and oral communication. |
| 1. | Instructor's Course Notes |
| 2. | Müge Elden, Reklam ve Reklamcılık |
| 3. | Nazlı W. Elden & Müge Yeygel Çakır, Reklam ve Reklamcılık |
| 4. | Yavuz Odabaşı & Gülfidan Barış, Tüketici Davranışı |
| 5. | Simon Kingsnorth, Digital Marketing Strategy: An Integrated Approach to Online Marketing |
| Type of Assessment | Count | Percent |
|---|---|---|
| Assignment | 1 | %5 |
| Term Assignment | 1 | %5 |
| Project | 1 | %60 |
| Midterm Examination | 1 | %30 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 12 | 1 | 1 | 24 |
| Lecture - Practice | 8 | 2 | 2 | 32 |
| Assignment | 1 | 1 | 1 | 2 |
| Term Project | 1 | 1 | 1 | 2 |
| Project | 1 | 5 | 1 | 6 |
| Studio Work | 2 | 1 | 2 | 6 |
| Midterm Examination | 1 | 2 | 1 | 3 |
| TOTAL WORKLOAD (hours) | 75 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | |
OÇ-1 | 5 | 2 | 2 | 3 | 2 | 1 |
OÇ-2 | 3 | 2 | 5 | 4 | 5 | 2 |
OÇ-3 | 2 | 2 | 5 | 3 | 5 | 2 |
OÇ-4 | 2 | 5 | 3 | 5 | 4 | 2 |
OÇ-5 | 2 | 3 | 2 | 5 | 2 | 5 |
OÇ-6 | 2 | 4 | 5 | 5 | 5 | 3 |