The aim of this course is to enable students to acquire the fundamental English terminology and expressions used in the fields of public relations, publicity, advertising, media, and corporate communication, and to use English clearly and appropriately in basic written, oral, and digital communication situations they may encounter in professional settings. The course also aims to develop students’ ability to introduce themselves and their organizations, conduct telephone conversations, welcome visitors, schedule appointments, prepare brief professional correspondence, participate in meetings at a basic level, and communicate effectively in social and professional environments.

The course covers fundamental professional English terminology, professions and fields of work, introducing organizations and departments, explaining roles and responsibilities, daily work processes, the concepts of target audiences and stakeholders, public relations and media-related terminology, telephone conversations, appointments, visitor reception, social communication, professional emails, meeting expressions, short presentations, curriculum vitae (CV) preparation, and job applications. Grammar topics are addressed not as independent rules, but functionally within professional communication contexts and practical workplace situations.