Information Package / Course Catalogue
| Course Code | : HIT014 |
| Course Type | : Non Departmental Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 1 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
The aim of this course is to provide students with an understanding of the fundamental concepts and technological components of digital transformation and their impacts on organizational processes; and to develop their ability to use digital tools in public relations, corporate communication, publicity, content creation, campaign management, and reporting processes. The course also aims to enable students to evaluate the digital transformation needs of organizations, develop basic digital solutions, use data-driven and artificial intelligence-supported applications effectively and responsibly, and approach digital transformation processes with an ethical, secure, and sustainable perspective.
The course covers the concepts of digitalization and digital transformation; technological and organizational dimensions of digital transformation; digital maturity; process analysis; cloud computing; digital collaboration; big data; data visualization; artificial intelligence; automation; the Internet of Things; digital platforms; customer experience; digital communication; information security; personal data protection; digital ethics; sustainability; and digital transformation projects.
| 1. | Dijitalleşme, dijitalleştirme ve dijital dönüşüm kavramlarını açıklar. |
| 2. | Dijital dönüşümü etkileyen teknolojik, kurumsal ve toplumsal unsurları ayırt eder. |
| 3. | Kurumsal iş ve iletişim süreçlerini analiz ederek dijital iyileştirme önerileri geliştirir. |
| 4. | Bulut tabanlı çalışma, dijital iş birliği ve içerik üretim araçlarını mesleki amaçlarla kullanır. |
| 5. | Halkla ilişkiler, tanıtım ve kampanya süreçlerine yönelik temel dijital uygulamalar geliştirir. |
| 6. | Bir kurum veya iletişim süreci için uygulanabilir bir dijital dönüşüm projesi hazırlar ve sunar. |
| 1. | Bektaş, Mukadder. Dijital Dönüşümde İş Birliği: İşletme ve Teknoloji Entegrasyonu. Nobel Bilimsel Eserler, 2025. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Assignment | 1 | %5 |
| Term Assignment | 1 | %5 |
| Midterm Examination | 1 | %30 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 2 | 42 |
| Lecture - Practice | 14 | 1 | 1 | 28 |
| Assignment | 1 | 3 | 0 | 3 |
| Term Project | 1 | 3 | 0 | 3 |
| Midterm Examination | 1 | 0 | 1 | 1 |
| Final Examination | 1 | 0 | 1 | 1 |
| TOTAL WORKLOAD (hours) | 78 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | |
OÇ-1 | 4 | 3 | 4 | 3 | 4 | 4 |
OÇ-2 | 3 | 3 | 3 | 3 | 3 | 4 |
OÇ-3 | 3 | 4 | 3 | 3 | 4 | 3 |
OÇ-4 | 3 | 4 | 4 | 4 | 3 | 3 |
OÇ-5 | 3 | 4 | 3 | 3 | 3 | 4 |
OÇ-6 | 4 | 4 | 4 | 4 | 4 | 5 |