Information Package / Course Catalogue
Applied Public Relations Project
Course Code: HIT018
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 0
Prt.: 4
Credit: 2
Lab: 0
ECTS: 5
Objectives of the Course

The objective of this course is to enable students to plan, implement, and report on strategic communication projects for organizations in the field of public relations; and to develop their skills in campaign management, target audience analysis, media relations, and event management.

Course Content

Public relations project process, situation analysis (SWOT), target audience identification, communication strategy development, message design, media planning, content creation, social media campaigns, event management, crisis communication, project implementation and reporting techniques.

Name of Lecturer(s)
Learning Outcomes
1.Explains the public relations project process.
2.2. Conducts a corporate situation analysis (SWOT).
3.3. Develops a communication strategy suitable for the target audience.
4.4. Designs a public relations campaign.
5.5. Manages the event planning and implementation processes.
6.6. Reports and presents project results.
Recommended or Required Reading
1.-Public relations management (Prof. Dr. Metin Işık)
2.-Strategic Public Relations Management (Prof. Dr. Gürhan Fırat)
3.Strategic Public Relations Management (Prof. Dr. Füsun Topsümer & Prof. Dr. Aylin Göztaş)
Weekly Detailed Course Contents
Week 1 - Practice
Introduction to Project Management
Week 2 - Practice
Types of Public Relations Projects
Week 3 - Practice
Corporate Analysis and SWOT
Week 4 - Practice
Target Audience Analysis
Week 5 - Practice
Strategy and Message Development
Week 6 - Practice
Campaign Planning
Week 7 - Practice
Media Planning
Week 8 - Intermediate Exam
Interim Evaluation
Week 9 - Practice
Event Management
Week 10 - Practice
Crisis Communication Applications
Week 11 - Practice
Project Implementation Process
Week 12 - Practice
Project Implementation Process
Week 13 - Practice
Project Implementation Process
Week 14 - Practice
Project Implementation Process
Week 15 - Practice
Project Presentations
Assessment Methods and Criteria
Type of AssessmentCountPercent
Presentation1%30
Assignment1%5
Term Assignment1%5
Project1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Practice143498
Assignment1516
Term Project1516
Project110111
Presentation 1516
TOTAL WORKLOAD (hours)127
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
OÇ-1
5
2
4
1
4
3
OÇ-2
4
2
5
2
5
3
OÇ-3
4
4
5
3
5
4
OÇ-4
4
4
5
4
5
4
OÇ-5
3
3
5
3
5
4
OÇ-6
3
3
4
2
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026