Information Package / Course Catalogue
| Course Code | : HIT019 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 1 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
The aim of this course is to provide students with an understanding of the fundamental concepts, characteristics, tools, and application areas of new media, and to develop their ability to create written, visual, and audiovisual content suitable for different digital platforms. The course also aims to enable students to plan social media content, create digital stories, use mobile content production tools, conduct live streaming and podcast applications, evaluate new media performance based on key metrics, and manage digital communication processes in an ethical, secure, and responsible manner.
The course covers the concept and characteristics of new media; the transition from traditional media to new media; digital culture; social media platforms; target audiences and user behaviors; digital content strategy; content calendars; digital copywriting; visual content production; mobile photography and video; digital storytelling; podcasts; live streaming; digital campaigns; online community management; content performance measurement; algorithms; generative artificial intelligence; digital ethics; copyright; personal data; and disinformation.
| 1. | Yeni medya ve dijital iletişimle ilgili temel kavramları açıklar. |
| 2. | Geleneksel medya ile yeni medyanın özelliklerini karşılaştırır. |
| 3. | Yeni medya platformlarının kullanım amaçlarını ve hedef kitle özelliklerini analiz eder. |
| 4. | Çevrim içi topluluklarla etkili ve profesyonel iletişim kurar. |
| 5. | Yeni medya kampanyalarının erişim, etkileşim ve geri bildirim sonuçlarını değerlendirir. |
| 6. | Yeni medya uygulamalarında etik ilkelere, telif haklarına, kişisel verilerin korunmasına ve toplumsal sorumluluk anlayışına uygun davranır. |
| 1. | Yanık Akan ve Batu Mikail (2021) Yeni Medya Kampanyaları. İKSAD Yayınları |
| 2. | Yengin, Deniz ve Tamer Bayrak. Yeni Medya Kuram ve Yaklaşımlar 101. Der Yayınları. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Assignment | 1 | %5 |
| Term Assignment | 1 | %5 |
| Midterm Examination | 1 | %30 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 2 | 42 |
| Lecture - Practice | 14 | 1 | 1 | 28 |
| Assignment | 1 | 3 | 0 | 3 |
| Term Project | 1 | 3 | 0 | 3 |
| Midterm Examination | 1 | 0 | 1 | 1 |
| Final Examination | 1 | 0 | 1 | 1 |
| TOTAL WORKLOAD (hours) | 78 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | |
OÇ-1 | 4 | 3 | 3 | 3 | 3 | 4 |
OÇ-2 | 3 | 5 | 3 | 3 | 3 | 4 |
OÇ-3 | 3 | 4 | 3 | 3 | 3 | 4 |
OÇ-4 | 4 | 5 | 4 | 4 | 4 | 4 |
OÇ-5 | 4 | 4 | 4 | 4 | 4 | 4 |
OÇ-6 | 4 | 4 | 5 | 5 | 5 | 5 |