The aim of this course is to enable students to understand social media management processes and acquire knowledge and skills in developing social media strategies, managing brands on social media, planning content, creating advertising strategies, managing customer relationships, measuring performance, and preparing social media reports.

This course covers the fundamental concepts of social media management, the structure and characteristics of social media platforms, social media strategy development, brand management, content planning, advertising strategies, customer relationship management, performance measurement, and reporting processes. Throughout the course, students are expected to gain practical experience in the roles, responsibilities, and professional practices of a social media manager in the field of public relations and promotion through project-based learning.