Information Package / Course Catalogue
Career Development and Portfolio II
Course Code: HIT021
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 1
Prt.: 2
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The aim of this course is to enable students to develop the career and initial portfolio prepared in the Professional Development and Portfolio-I course and to create a professional-level printed or digital portfolio. The course is designed as an application-based learning process in which students actively participate, perform real or simulated professional tasks, develop products, review and improve their work, receive peer feedback, and present their studies before a jury.

Course Content

The course covers target position analysis, personal branding, professional visual identity, adapting CVs according to job postings, portfolio content selection, professional product development, case and project writing, digital portfolio creation, LinkedIn and Europass profile development, job application simulations, job interviews, self-presentation, professional networking, peer evaluation, ethics and copyright, and portfolio presentation.

Name of Lecturer(s)
Learning Outcomes
1.Hedeflediği mesleki pozisyonun gerektirdiği bilgi, beceri ve yetkinlikleri analiz eder.
2.Özgeçmiş ve başvuru belgelerini belirli bir iş ilanına göre uyarlar.
3.Halkla ilişkiler, tanıtım, reklam, medya ve dijital iletişim alanlarında mesleki ürünler geliştirir.
4.Basılı veya dijital ortamda işlevsel bir mesleki portfolyo oluşturur.
5.İş görüşmesi, öz tanıtım ve profesyonel sunum süreçlerini etkili biçimde yürütür.
6.Mesleki ürünlerin kullanımında telif, kişisel veri, doğruluk ve etik ilkelerine uygun davranır.
Recommended or Required Reading
1.Hasan Tutar – Kariyer Planlaması ve Yönetimi, Seçkin/Pegem.
2.John Zubizarreta – The Learning Portfolio: Reflective Practice for Improving Student Learning, Jossey-Bass/Wiley.
Weekly Detailed Course Contents
Week 1 - Theoretical & Practice
Portfolio Review
Week 2 - Theoretical & Practice
Target Position and Job Posting Analysis
Week 3 - Theoretical & Practice
Personal Branding and Professional Value Proposition
Week 4 - Theoretical & Practice
Portfolio Visual Identity
Week 5 - Theoretical & Practice
Curriculum Vitae (CV) Adaptation Workshop
Week 6 - Theoretical & Practice
Portfolio Content Selection
Week 7 - Theoretical & Practice
Portfolio Content Organization
Week 8 - Intermediate Exam
Midterm Examination: Portfolio Checkpoint
Week 9 - Theoretical & Practice
Public Relations Product Development Workshop
Week 10 - Theoretical & Practice
Public Relations Product Development Workshop: Evaluation of Outcomes
Week 11 - Theoretical & Practice
Campaign and Event Management Assignment
Week 12 - Theoretical & Practice
Digital Content Production Assignment
Week 13 - Theoretical & Practice
Job Application and Interview Simulation
Week 14 - Theoretical & Practice
Portfolio Day: Portfolio Submission
Week 15 - Theoretical & Practice
Portfolio Day: Jury Presentation
Assessment Methods and Criteria
Type of AssessmentCountPercent
Studio Work1%20
Presentation1%50
Assignment1%10
Term Assignment1%20
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140114
Lecture - Practice141242
Assignment1505
Term Project1516
Presentation 110111
TOTAL WORKLOAD (hours)78
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
OÇ-1
4
4
4
4
4
4
OÇ-2
4
3
3
3
3
3
OÇ-3
4
5
4
3
5
4
OÇ-4
4
3
4
4
4
4
OÇ-5
4
3
3
3
4
4
OÇ-6
4
3
3
3
3
4
Adnan Menderes University - Information Package / Course Catalogue
2026