Information Package / Course Catalogue
| Course Code | : HIT028 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 1 |
| Prt. | : 2 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
The aim of this course is to enable students to use generative artificial intelligence tools effectively and creatively in digital communication processes; to develop skills in producing text, visual, video, audio, and presentation content; and to gain experience in managing digital content production processes through collaborative teamwork.
This course is practice-based. Students use generative AI tools to produce text, visual, video, audio, and presentation content for digital communication. During the first half of the semester, students develop fundamental production skills through hands-on practice. In the second half, the class operates as an AI-Assisted Digital Content Workshop. Students work in copywriting, visual design, video production, audio production, and account management/project coordination teams. Through weekly department rotations, each student experiences every stage of the digital content production process. At the end of the semester, students prepare and present an individual digital content portfolio.
| 1. | Explains the fundamental features of generative AI tools and their applications in digital content production. |
| 2. | Produces text, visual, video, audio, and presentation content using AI tools. |
| 3. | Develops content appropriate for different digital platforms and target audiences. |
| 4. | Participates in teamwork and experiences different production roles in digital content production processes. |
| 5. | Plans, organizes, and manages AI-assisted digital content production processes. |
| 6. | Compiles and presents the produced digital content as a professional portfolio. |
| 1. | Instructor’s Course Notes |
| 2. | Ethan Mollick, Co-Intelligence: Living and Working with AI |
| 3. | David Ogilvy — Confessions of an Advertising Man |
| 4. | Luke Sullivan — Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads |
| 5. | Al Ries & Laura Ries — The Fall of Advertising and the Rise of PR |
| Type of Assessment | Count | Percent |
|---|---|---|
| Assignment | 1 | %5 |
| Term Assignment | 1 | %5 |
| Project | 1 | %60 |
| Midterm Examination | 1 | %30 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 7 | 1 | 1 | 14 |
| Lecture - Practice | 14 | 1 | 2 | 42 |
| Assignment | 1 | 1 | 1 | 2 |
| Term Project | 1 | 1 | 1 | 2 |
| Project | 7 | 1 | 1 | 14 |
| Midterm Examination | 1 | 1 | 1 | 2 |
| TOTAL WORKLOAD (hours) | 76 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | |
OÇ-1 | 5 | 3 | 3 | 2 | 2 | 4 |
OÇ-2 | 2 | 5 | 4 | 5 | 3 | 3 |
OÇ-3 | 2 | 5 | 4 | 5 | 4 | 2 |
OÇ-4 | 2 | 3 | 4 | 3 | 4 | 5 |
OÇ-5 | 2 | 3 | 5 | 4 | 5 | 4 |
OÇ-6 | 2 | 5 | 3 | 4 | 5 | 3 |