With this course, the student; effective and eloquent speaking competencies will be gained.The concept of persuasion, the relationship of persuasion with advertising and marketing communication elements, the functioning of persuasion. theories explaining this, the preparation of persuasive messages, to ensure that they have information about its use in advertising campaigns and communication processes.

Breath, vocal organs, emphasis, intonation, informative speeches.persuasive communication, rhetoric, motivation, etc. explanation of concepts. Marketing, public relations, political communication, advertising, defense etc. Demonstrate how to use persuasive communication on issues. Convincing to explain the points to be considered for persuasion at each stage of the communication process. In the historical process explain the use of persuasive communication and rhetoric.