Information Package / Course Catalogue
| Course Code | : PAR132 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
With this course, the student; effective and eloquent speaking competencies will be gained.The concept of persuasion, the relationship of persuasion with advertising and marketing communication elements, the functioning of persuasion. theories explaining this, the preparation of persuasive messages, to ensure that they have information about its use in advertising campaigns and communication processes.
Breath, vocal organs, emphasis, intonation, informative speeches.persuasive communication, rhetoric, motivation, etc. explanation of concepts. Marketing, public relations, political communication, advertising, defense etc. Demonstrate how to use persuasive communication on issues. Convincing to explain the points to be considered for persuasion at each stage of the communication process. In the historical process explain the use of persuasive communication and rhetoric.
| 1. | Using breathing techniques and speech organs |
| 2. | Making speeches suitable for the environment and the person |
| 3. | Will be able to explain the basic requirements of effective communication. Can list the message editing principles. speaking and listening can express their skills |
| 4. | Explain nonverbal communication and communication campaigns from the perspective of persuasion |
| 5. | Evaluates the concept of persuasion and its psychological and social dimensions |
| 1. | Yüksel, Ahmet Haluk, İkna Edici İletişim, Asa Kitabevi, 1994, Eskişehir |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Assignment | 1 | 0 | 10 | 10 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 5 | 1 | 6 |
| TOTAL WORKLOAD (hours) | 50 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | |
OÇ-1 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
OÇ-2 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
OÇ-3 | 3 | 3 | 3 | 3 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 5 |
OÇ-4 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 3 | 3 | 3 | 3 | 3 | 3 |
OÇ-5 | 5 | 2 | 3 | 2 | 2 | 2 | 4 | 4 | 4 | 4 | 4 | 5 | 5 | 5 |