Information Package / Course Catalogue
| Course Code | : PAR257 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
Training of employees such as cashier, sales consultant, customer complaints and teaching the atmosphere of the store.
Explains the marketing activities that should be done in channels such as markets and supermarkets.
| 1. | To have sufficient knowledge about retailing and store management. |
| 2. | To have the ability to communicate effectively with the customer. |
| 3. | Learning about store management and store atmosphere. |
| 4. | Knowledge of personal selling techniques. |
| 5. | Analyzing and interpreting consumer behavior. |
| 1. | Modern Perakendecilik ve Mağaza Yönetimi . Türkel Tuğsal |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Assignment | 1 | 0 | 10 | 10 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 5 | 1 | 6 |
| TOTAL WORKLOAD (hours) | 50 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | |
OÇ-1 | 4 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 3 | 3 | 3 |
OÇ-2 | 5 | 5 | 5 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 5 |
OÇ-3 | 3 | 3 | 3 | 3 | 3 | 4 | 4 | 4 | 3 | 3 | 3 | 3 | 4 | 4 |
OÇ-4 | 4 | 4 | 4 | 3 | 5 | 4 | 4 | 5 | 5 | 5 | 5 | 4 | 4 | 4 |
OÇ-5 | 4 | 4 | 3 | 3 | 2 | 2 | 5 | 5 | 5 | 5 | 3 | 3 | 3 | 3 |