Information Package / Course Catalogue
| Course Code | : PAR212 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
The aim of this course is to teach the concept of social marketing, the effectiveness of social marketing in social events and the campaign execution process.
In this course, students gain knowledge about conducting social campaigns through mass media. During the course, the social marketing structure, process and tools and the behavior of people and societies within the scope of social marketing are examined with examples.
| 1. | Will be able to describe the structure of social marketing and its function in the marketing process, |
| 2. | Evaluate social marketing by sector |
| 3. | Able to design a social marketing campaign |
| 4. | Will be able to interpret social marketing studies in the world and Turkish market |
| 5. | They will be able to oversee the social campaign implementation and execution process |
| 1. | Sosyal Pazarlama, Özdoğan B., Eser Z., (2006), Siyasal Kitabevi ISBN 9756325542. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Lecture - Practice | 1 | 0 | 10 | 10 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 5 | 1 | 6 |
| TOTAL WORKLOAD (hours) | 50 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | |
OÇ-1 | 5 | 5 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 5 | 3 | 3 |
OÇ-2 | 4 | 3 | 5 | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
OÇ-3 | 3 | 3 | 3 | 3 | 3 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
OÇ-4 | 4 | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 4 | 3 | 3 | 3 | 4 | 3 |
OÇ-5 | 5 | 4 | 4 | 4 | 3 | 4 | 3 | 3 | 3 | 3 | 5 | 4 | 5 | 4 |