Information Package / Course Catalogue
Direct Marketing
Course Code: PAR216
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

It is aimed to present the concept of direct marketing, which is one of the important elements of the promotion mix, and its current applications to the students.

Course Content

Direct marketing, data-based and relationship marketing, catalog marketing, telemarketing, electronic marketing, kiosk marketing

Name of Lecturer(s)