Information Package / Course Catalogue
| Course Code | : PAR216 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
It is aimed to present the concept of direct marketing, which is one of the important elements of the promotion mix, and its current applications to the students.
Direct marketing, data-based and relationship marketing, catalog marketing, telemarketing, electronic marketing, kiosk marketing
| 1. | Learning the concepts of promotion mix and direct marketing |
| 2. | Understanding the relationships of direct marketing with other marketing practices |
| 3. | Learning about the direct marketing tools used by businesses |
| 4. | Understanding how to choose direct marketing tools |
| 5. | Understanding of electronic and mobile marketing concepts |
| 1. | Doğrudan Pazarlama - İge Pırnar TAVMERGEN |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Individual Work | 6 | 0 | 1 | 6 |
| Midterm Examination | 1 | 7 | 1 | 8 |
| Final Examination | 1 | 7 | 1 | 8 |
| TOTAL WORKLOAD (hours) | 50 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | |
OÇ-1 | 3 | 4 | 3 | 3 | 3 | 4 | 4 | 4 | 3 | 4 | 4 | 4 | 4 | 5 |
OÇ-2 | 3 | 4 | 3 | 3 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 3 | 4 | 5 |
OÇ-3 | 4 | 4 | 3 | 4 | 3 | 4 | 4 | 5 | 4 | 4 | 4 | 3 | 4 | 5 |
OÇ-4 | 4 | 5 | 3 | 5 | 3 | 4 | 4 | 5 | 3 | 4 | 4 | 4 | 4 | 5 |
OÇ-5 | 4 | 5 | 3 | 4 | 3 | 4 | 4 | 5 | 4 | 4 | 4 | 4 | 4 | 5 |