Information Package / Course Catalogue
Digital Marketing
Course Code: PAR220
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

It is aimed to give theoretical and applied information about digital marketing and to convey to students how marketing practices are realized in digital environments

Course Content

Digital marketing, electronic marketing, mobile marketing, digital marketing strategies, social media marketing

Name of Lecturer(s)