Information Package / Course Catalogue
| Course Code | : PAR220 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
It is aimed to give theoretical and applied information about digital marketing and to convey to students how marketing practices are realized in digital environments
Digital marketing, electronic marketing, mobile marketing, digital marketing strategies, social media marketing
| 1. | Learning the basic concepts and strategies of digital marketing |
| 2. | Understanding how marketing practices are carried out in digital environments |
| 3. | Having an idea about innovations in the digital world |
| 4. | Understanding the digital marketing mix |
| 5. | Learning marketing applications developed using digital marketing tools |
| 1. | Dijital Pazarlama Temelleri – Emre GÖKŞİN |
| 2. | Dijital Pazarlama – Cevat SÖYLEMEZ – Aydın KAYABAŞI |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Individual Work | 6 | 0 | 1 | 6 |
| Quiz | 1 | 7 | 1 | 8 |
| Midterm Examination | 1 | 7 | 1 | 8 |
| TOTAL WORKLOAD (hours) | 50 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | |
OÇ-1 | 4 | 4 | 3 | 4 | 3 | 3 | 3 | 4 | 3 | 4 | 4 | 3 | 3 | 5 |
OÇ-2 | 5 | 4 | 3 | 3 | 3 | 3 | 3 | 4 | 3 | 4 | 4 | 4 | 3 | 5 |
OÇ-3 | 5 | 4 | 3 | 4 | 3 | 4 | 3 | 4 | 3 | 4 | 4 | 3 | 3 | 5 |
OÇ-4 | 4 | 4 | 3 | 4 | 3 | 3 | 3 | 4 | 3 | 4 | 4 | 3 | 4 | 5 |
OÇ-5 | 4 | 4 | 3 | 4 | 3 | 3 | 3 | 4 | 4 | 4 | 4 | 3 | 4 | 5 |