Information Package / Course Catalogue
| Course Code | : PAR222 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
To introduce students to the concepts, theories and principles of public relations.
Aiming to create the necessary infrastructure for a successful public relations practice, the discussions in the course focus on research, defining goals, identifying target audiences and appropriate messages, choosing the right channels and evaluating the results; ethical decision making process and career opportunities are discussed
| 1. | Understanding public relations concepts |
| 2. | Define the purposes of public relations |
| 3. | Students will be able to express the public relations management process. |
| 4. | Students will be able to analyze the state of public relations in successful companies or organizations. |
| 5. | Students will be able to evaluate corporate/institutional public relations and its methods. |
| 1. | Textbook, supplementary book, lecture notes and other resources |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Assignment | 1 | 0 | 10 | 10 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 5 | 1 | 6 |
| TOTAL WORKLOAD (hours) | 50 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | |
OÇ-1 | 4 | 2 | 2 | 3 | 3 | 3 | 4 | 3 | 5 | 5 | 3 | 5 | 5 | 5 |
OÇ-2 | 5 | 5 | 5 | 3 | 4 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 3 |
OÇ-3 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 4 | 3 | 5 | 4 |
OÇ-4 | 4 | 4 | 5 | 5 | 4 | 4 | 4 | 5 | 3 | 3 | 3 | 4 | 3 | 3 |
OÇ-5 | 5 | 5 | 4 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 4 | 4 | 4 |