Information Package / Course Catalogue
| Course Code | : PAR269 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 4 |
It is aimed to enable the customer to determine the customers according to the structure of the international markets and business expectations and marketing strategies and policies in international markets and to plan the marketing activities according to the business targets and strategies in international markets and to help the marketing mix to be implemented.
Determining customer and business expectations in international markets, Determining customers in international markets, Helping to plan marketing activities in international markets, Helping to implement marketing mix in international markets.
| 1. | To be able to contribute to the determination of international marketing activities |
| 2. | Applying sales activities in international markets |
| 3. | To contribute to the design of global marketing information system. |
| 4. | To contribute to global market segmentation and market entry strategies |
| 5. | Contribute to the creation of a global distribution policy |
| 1. | Global Marketing Turan Destek |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Assignment | 25 | 0 | 1 | 25 |
| Seminar | 21 | 0 | 1 | 21 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 5 | 1 | 6 |
| TOTAL WORKLOAD (hours) | 100 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | |
OÇ-1 | 5 | 3 | 3 | 5 | 5 | 4 | 4 | 3 | 2 | 5 | 4 | 4 | 5 | 4 |
OÇ-2 | 5 | 3 | 3 | 4 | 4 | 5 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 3 |
OÇ-3 | 5 | 5 | 4 | 4 | 4 | 5 | 3 | 3 | 3 | 3 | 3 | 3 | 5 | 4 |
OÇ-4 | 5 | 3 | 4 | 4 | 4 | 3 | 3 | 4 | 4 | 5 | 3 | 3 | 2 | 2 |
OÇ-5 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 4 | 4 | 4 | 3 | 3 |