Information Package / Course Catalogue
Experiential Marketing
Course Code: PAR273
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

This course aims to convey experiential marketing and its applications, which are frequently mentioned in the marketing literature recently..

Course Content

Experience, experience marketing, customer experience, brand experience, dimensions and application areas of experiential marketing

Name of Lecturer(s)