Information Package / Course Catalogue
| Course Code | : PAR273 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
This course aims to convey experiential marketing and its applications, which are frequently mentioned in the marketing literature recently..
Experience, experience marketing, customer experience, brand experience, dimensions and application areas of experiential marketing
| 1. | Learning the concept of experiential marketing |
| 2. | Ability to transfer experiential marketing and target audience characteristics and differences of these elements to advertising strategies |
| 3. | Understanding the types of experience |
| 4. | Understanding the dimensions of experiential marketing |
| 5. | Having an idea about current experiential marketing practices |
| 1. | Deneyimsel Pazarlama ve Yeşil Davranış – Yakup Durmaz |
| 2. | Deneyimsel Pazarlama – Kadir Deligöz |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Assignment | 6 | 0 | 1 | 6 |
| Midterm Examination | 1 | 7 | 1 | 8 |
| Final Examination | 1 | 7 | 1 | 8 |
| TOTAL WORKLOAD (hours) | 50 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | |
OÇ-1 | 3 | 4 | 3 | 4 | 3 | 4 | 4 | 4 | 3 | 4 | 4 | 3 | 4 | 5 |
OÇ-2 | 3 | 4 | 3 | 4 | 3 | 3 | 4 | 4 | 3 | 4 | 4 | 3 | 4 | 4 |
OÇ-3 | 4 | 4 | 3 | 4 | 3 | 3 | 4 | 4 | 3 | 4 | 4 | 3 | 4 | 4 |
OÇ-4 | 4 | 4 | 3 | 4 | 4 | 4 | 3 | 4 | 4 | 3 | 4 | 4 | 3 | 5 |
OÇ-5 | 4 | 3 | 3 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | 4 | 3 | 3 | 5 |