Information Package / Course Catalogue
| Course Code | : PAR223 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
To be able to comprehend the terms used in the marketing sector
1- To be able to comprehend basic English terms specific to the field of marketing 2- To be able to read and understand English marketing texts (brochures, catalogs, e-mails, etc.) 3- To be able to interpret English concepts related to marketing process, target audience and consumer behavior 4- To be able to prepare CV, resume and job application documents in English 5- To be able to write business correspondence (proposal, order, complaint letters) in English Translated with DeepL.com (free version)
| 1. | Define commonly used English terms in the field of marketing. |
| 2. | Can understand and interpret marketing texts in English. |
| 3. | Can prepare business correspondence (offer letter, order form, complaint letter) in English. |
| 4. | Can write CVs and job applications in accordance with English rules. |
| 5. | Can express marketing content (promotion, advertisement, campaign texts) in written and oral form in English. |
| 1. | Sample Reading Passages |
| 2. | Dictionary of Technical Terms |
| 3. | Business Vocabulary in Use: Marketing |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Assignment | 1 | 0 | 5 | 5 |
| Reading | 5 | 0 | 1 | 5 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 5 | 1 | 6 |
| TOTAL WORKLOAD (hours) | 50 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | |
OÇ-1 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 4 | 5 | ||||
OÇ-2 | 4 | 4 | 5 | 4 | 4 | 5 | 4 | 5 | 5 | 4 | ||||
OÇ-3 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 4 | 4 | 4 | ||||
OÇ-4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | ||||
OÇ-5 | 4 | 5 | 4 | 5 | 4 | 5 | 5 | 4 | 5 | 5 | ||||